Even though the bulk of the output from this concept will be mostly unwatchable to anyone other than the makers, the spirit behind it is gold... and while I'm sure it's been happening since the first PXL 2000 hit the shelves, it took Def, Black & Gondry to popularise it... & assign a suitable neologism. So 'sweding' it is.
"You wanna know what sweding is? You take what you like... and mix it with some other things you like... and make a new thing. Your thing. It's putting you in to the thing you like."
http://www.youtube.com/watch?v=i5Rd8x4OJoY
http://snacked.blogspot.com/2008/02/attempt-to-complete-list-of-sweded.html
http://monscooch.wordpress.com/2008/01/29/michel-gondry-tutorial-how-to-swede/
http://www.firstshowing.net/2008/02/13/check-this-out-be-kind-rewind-fans-swede-their-own-movies/
I love this shit. Makes me wish we had of made that Ninja Scroll fan movie all those years ago.
The DIY aesthetic lives on.
Also, keep an eye on swedemusic.com for all your sweded album cover needs. Word! COZ
Thursday, March 6, 2008
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